Just a new meaning in vodka Pleasure comes first Pleasure to receive, pleasure to share, pleasure to discover, pleasure to invite, pleasure to surprise … futile pleasures, but … pleasures all the same. The recipe for success The best wheat and rye are rigorously selected and are used in the composition of Deluxe Original vodka. Crystal clear spring water Slowly and naturally, the water in Deluxe Original vodka is filtered over time from the bowels of the earth. 7 times distilled … Why ? Controlling bitterness well before filtrationFrom the first sip, the balanced and subtle character of Deluxe Original vodka is instantly revealed … 3 times filtered, 3 different process A 3-step process unique in the world allows specific ingredients to be retained until a perfect result is obtained, called Deluxe Original vodka. Did you know? Wheat has a genome made up of 17 billion base pairs !! In comparison, the already complex human genome has only about 3 billion.